Power Positioning Insights
Power Positioning Insights is a proven, analytics driven solution that captures current customers in-depth perspectives of value. Capturing and appealing to personal as well as functional values is recognized as critical in B2B selling. Insights increases prospect engagement and shortens sales cycles by employing a quantitative, statistically-sound analytics process that provides voice of the customer value perspectives. We enable customers to drive differentiated product messaging based on what we learn from their current customers. BeMarketDo will tell you what to say to who…and when to say it!
The First Party data we collect and process through our marketing analytics engine provides remarkable granularity of values held by your customers. The outcome is customer relevant product marketing content that enables full leverage of personalized marketing channels available.
Product and services content creation is exceptionally difficult. Forrester Research tells us half of marketing budgets are allocated to content creation, yet over 50% of materials produced are rates as “useless” by sales teams. Those numbers confirm a fantastically inefficient and frustrating product messaging creation process. Power Positioning Insights provides marketers with customer validated content that can be converted into enhanced messaging, positioning, and differentiation. We give marketers value insights their product teams will respect and their sales teams will love!
BeMarketDo will be months faster and deliver significantly more insightful and granular information than traditional content creation methods. Delivered on a fixed price basis, Insights is a turn-key process requiring minimal client time or resources. Customer value perspectives can be available in as little as 6 weeks. Our clients can develop personalized 1:1 conversations with decision makers and influencers throughout the buyers journey.
Power Positioning Actions
Power Positioning Actions leverages the knowledge gained from Insights and delivers marketing playbooks that client marketing teams use for targeted marketing execution, significantly decreasing the time it takes to leverage the expansive personalized marketing channels available. Power Positioning Actions is designed to address the marketing bandwidth issue.
Marketing teams today are overwhelmed with assignments, many of which are interrupt driven, day-to-day requirements. On top of that, marketing is being asked to integrate more deeply into the selling process: prospective customers are self-educating, so messaging, positioning, and differentiation through every customer facing channel is more important than ever.
Deliverables from Power Positioning Actions are strategic playbooks that we hand to marketing teams for rapid and targeted execution across customer facing marketing channels.
Power Positioning Actions are menu selectable, fixed price solutions requiring minimal time commitment from clients.