Blog - BeMarketDo

11 Feb

The Number 1 Reason for B2B Sales and Marketing Misalignment

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Only about 8% of companies report having strong alignment between sales and marketing according to Forrester Research. The number 1 reason for sales and marketing misalignment is the disconnect in product messaging and positioning throughout the prospect engagement. Product messaging and positioning is the foundation for product marketing content. And marketers know the numbers – […]

11 Jan

The Puzzle of Personalization

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One afternoon during the holidays, our family decided to do a puzzle. As we worked on it, each of us took turns looking at the cover of the puzzle box, which had a picture of the finished product. We studied that cover to match pieces with common color combinations and recognizable features as we completed […]

28 Dec

Solving the Content Personalization Problem

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Explicit Personalization is a Math Problem! 69% of product marketers cited “understanding buyer needs” as their most important Go-to-Market strategy. Yet recent shifts in buyer dynamics have made the product marketers job more complex and challenging than ever before. Increasingly, much of today’s buyer journey is invisible to marketers. The opening of so many marketing […]

13 Nov

Is it Possible to Improve on “Crossing the Chasm”?

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I’m with Malcolm Gladwell on this…”Crossing the Chasm” by Geoffrey Moore is likely the best business book ever. Its been a continual reference source for me throughout my career. And over 25 years after its first publication, its still 100% relevant today. In just the past few weeks, I’ve had several detailed strategy discussions with […]

3 Oct

You’re Embarrassing Me: My First Lesson in B2B Personalization

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“You’re embarrassing me!” I was VP of Sales for an enterprise software company and it was about 10am when my phone rang. I immediately recognized the voice of Peter – the Senior Vice President of IT for the largest bank in the country. The guy that my little software company had spent 18 months […]

28 Aug

Your Marketing Content Sucks!

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Sorry to hit you in the forehead right off the bat – I’m not aiming the title of this blog at you. This is about my experience(s)…if you happen to share them…well, that’s probably not just coincidence! Your marketing content sucks! I’ve been on both sides of the table for this one. As VP […]

6 Jul

Relevant content is what your customers think is relevant!

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Welcome to the inaugural blog from BeMarketDo! I’m Tom Prosia, founder and president of BeMarketDo. BeMarketDo’s mission is to revolutionize the product marketing content creation process for technology companies. Targeted at expansion stage companies, BeMarketDo employs a comprehensive, proprietary data analytics process that provides in-depth voice of the customer insights. We discover customer perspectives of […]