Our Mission: Marketing Heroes!
We are practitioners. We have led marketing teams, built sales organizations, owned Go-to-Market, implemented digital marketing platforms, created content, enhanced brands, led lead generation, vetted partners, and optimized sales channels.
We think like you do.
Power Positioning Insights is a proven product marketing process that uncovers customer and competitor perspectives that drive our clients target market definition, user personas, product positioning and messaging.
Power Positioning Actions delivers strategic marketing playbooks that align marketing, sales, partner and channel teams, increasing the consistency of market positioning and decreasing the time it takes to populate the broad set of communication channels available.
BeMarketDo captures market insights to empower marketers to get the right message to the right person at the right time. We capture the value current customers achieve with your products and convert into targeted product messaging and positioning for prospects.
“Tom is a true product marketer unlike anyone else I have worked with!” Dan Kurtz, VP Business Development, LightEdge Solutions
“For guys like me traditionally operating on the IT side of things, I’ve found Tom to be EXTREMELY effective in bridging the IT vs. business gap that tends to exist when trying to take IT solutions to market.” Mike McHenry, VP Cloud Products, LightEdge Solutions.
Initial product messaging and positioning is often created by engineers, developers, and product staff – resulting in technically heavy, emotionally absent messaging.
The result is ‘inside / out’ messaging that drives lowest common denominator value expressions, leads to unproductive marketing spend, and allows prospects to commoditize our products.
BeMarketDo believes in supporting causes that improve our community.